Be Tick Smart
Be Tick Smart
The Vermont Department of Health needed a refresh on their tick awareness campaign. We took a look at their existing assets and hit the drawing board to give it all a little more life. Eye-catching, but not out of line with the rest of the state materials, alarming but not terrifying, engaging, without being cartoony or over the top. Mission accomplished.
The package include a booklet filled with information on tickborne diseases, a waterproof shower card to remind people to check where and when they're most *ahem* likely to, a pocket card for identification, and a poster.
Art Direction & design
Eli Scheer
Creative Director
Katie Rutherford
Copy
Amy Klinger
