Extra-3
Middlesex Savings Bank
Brand Launch Mugs
Middlesex Savings Bank was about to roll out new brand positioning. To kickstart the effort, we wanted employees to personally embrace the new campaign.
For the internal launch event, roughly 580 employees received a custom mug featuring their branch’s town (27 in all). Each mug featured an illustration and hand-lettered town name on the front, while the back of each mug connected the dots with a unique and quirky true story from the town. All bringing it back to the bank's new tagline, "Right there with you."
In early 2018, the campaign will extend to customers and the broader market by way of local coffee shops. The aim is for customers to truly understand how much a part of the community their local, community bank is—something they probably hadn't really considered.
Middlesex Savings Bank
Video Storyboarding
Middlesex Savings Bank needed a couple videos to highlight their Mortgage and Retirement offerings. This one got interesting in that it landed in an interim space where we were still using their old look and feel, while trying to also dial it back to prep for the new brand positioning launch.
Working off of a script from our copywriter, I created the visual concepts and storyboards, and then art directed our animation wiz to see them to fruition.
ADAP
Pain Management Provider Posters
Tasked with walking the fine line between the crisis that overprescribing opioids creates and the need to help patients feel as pain-free as possible, these three posters (one each for pediatricians, dentists, and general practitioners) took the challenge head on.
Working with a copywriter, we came up with four separate concepts, all of which had their own strategies. Ultimately, the client went with the most straightforward of the concepts (top), which featured the custom work of a talented illustrator in Germany. The client was happy, the account manager was happy, but I'd be lying if I said it was my favorite.
