Extras

Alcohol & Drug Awareness Program

Pain Management Awareness Campaign

Tasked with walking the fine line between the crisis that overprescribing opioids creates and the need to help patients feel as pain-free as possible, these three posters (one each for pediatricians, dentists, and general practitioners) took the challenge head on.

Working with a copywriter, we came up with four separate concepts, all of which had their own strategies. Ultimately, the client went with the most straightforward of the concepts (the first three shown here), which featured the custom work of a talented illustrator in Germany. The client was happy and the account manager was happy, but I'd be lying if I said it was my favorite direction so I’m showing the cutting room floor here, too.

Web Design

A Selection of Web Site and Landing Page Work

Between ArenaNet and HMC Advertising, I've gotten to work on webpages and sites in a variety of brand styles and with a broad array of UI challenges. How do you get people to hit the slopes? How do you get them info on their game account? How do you improve the experience and navigability of an existing site on teen drug and alcohol use, while also adding and improving content? Here are my results

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Climate Action Film Festival

By year three, the Climate Action Film Festival it needed its own dedicated space to host the archives and be the face of the festival. I had the pleasure of designing the structure and visuals of the site to an external Webflow developer (Gabi Robins) to bring it all to life in an a way that was set up for easy in-house management and updates.

SunCommon

Redesigning the SunCommon website from the ground up was a multi year side project resulting in an easier to manage site optimized for far more on-brand with a better SEO, better search-ability, and better conversion than the previous, 12 year old version. Better still, it had a fresh coat of brand paint to tie the whole thing together.

ArenaNet Account Hub

ArenaNet was looking for a way to bring player accounts into a more branded, centralized experience. I was tasked with creating the UI and visual design for how that central account hub would look, feel, and function. While this was never implemented, the goal I was tasked with was to shift user accounts to be tied more to the ArenaNet brand as opposed to the individual game brands a given player owns.

Stowe Winter Campaign Landing Page

The Stowe Winter campaign had three separate targeted audiences, each of which got their own set of banners, a landing page (pictured) and a retargeting landing page. Photos and copy were tailored to each audience, but built around the same responsive framework.

Northfield Savings Bank - Business Page Redesign

At HMC we rebranded Northfield Savings Bank, which included a new website. I had a hand in photo selection sitewide (working with a photographer to get authentic shots of local business customers), as well as a handful of pages on the site.

Guild Wars 2 - Super Adventure Box

For every Guild Wars 2 Living World release we created a standalone, fully themed landing page to introduce players to the content they would be diving into. For April Fool’s the GW2 team decided to turn the in-game experience into a vintage pixelated arcade throwback. We followed suit with the release page.

Middlesex Savings Bank Mortgages

During our work on a new website for Middlesex Savings Bank, they requested a landing page for their mortgage information that would be clear, direct, and capitalize on research data around what information customers wanted the most. It needed to be built into and utilize current site styles, but the results were a success.

Parent Up

The Parent Up site existed before I arrived, but I was tasked with adding sitewide content on marijuana use in teens. Through this process, I re-evaluated the core UI decisions, giving the entire thing a fresh life and making it easier for parents to find the information most relevant to them.

Guild Wars 2 Tumblr

The community team for Guild Wars 2 requested a skin for their Tumblr account. We wanted it to fit in with the main GW2 site to keep things cohesive and official, but it also needed to be functional in terms of fan art interactions.

Middlesex Savings Bank

Brand Launch Mugs

Middlesex Savings Bank was about to roll out new brand positioning. To kickstart the effort, we wanted employees to personally embrace the new campaign.

For the internal launch event, roughly 580 employees received a custom mug featuring their branch’s town (27 in all). Each mug featured an illustration and hand-lettered town name on the front, while the back of each mug connected the dots with a unique and quirky true story from the town. All bringing it back to the bank's new tagline, "Right there with you."

In early 2018, the campaign will extend to customers and the broader market by way of local coffee shops. The aim is for customers to truly understand how much a part of the community their local, community bank is—something they probably hadn't really considered.

Middlesex Savings Bank

Video Storyboarding

Middlesex Savings Bank needed a couple videos to highlight their Mortgage and Retirement offerings. This one got interesting in that it landed in an interim space where we were still using their old look and feel, while trying to also dial it back to prep for the new brand positioning launch.

Working off of a script from our copywriter, I created the visual concepts and storyboards, and then art directed our animation wiz to see them to fruition.

HMC Advertising

Beat Yesterday Mural

Every now and again I think it's important to break out of the routine and try something new just for the fun of it. I proposed a wall mural to (hopefully) help motivate and inspire a company going through a little bit of a rough patch. 26 hours, half a case of sparkling water, and some metallic gold paint later: voilà—my first mural.

ArenaNet / Guild Wars 2

Living World Release Pages

At ArenaNet, we put out a game release (think along the lines of a new episode of Game of Thrones) every two weeks. Each one was accompanied by a fully themed and designed landing page with a custom logo. These are a few of my favorites.

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