Be Tick Smart

The Vermont Department of Health needed a refresh on their tick awareness campaign. We took a look at their existing assets and hit the drawing board. Eye-catching, but not out of line with the rest of the state materials, alarming but not terrifying, and engaging, without being cartoony or over the top.

The package included a booklet filled with information on tickborne diseases, a waterproof shower card to remind people to check where and when they're most likely, a pocket card for identification on-the-go, and a poster for doctor’s offices and more.