HMC Holiday Card

For the 2016 HMC holiday card, we wanted to make something that people might feel inspired to keep around a little longer than the 15-20 seconds it takes to open and read. We ran with the idea of turning to some old school recipe cards with nice names, boozy optionals, and a fun illustrated aesthetic. It was nice to have an opportunity to stretch out a little with some of the more fun typefaces that have been released lately. A simple, custom, pocket card held three recipe cards for warm winter beverages with a simple holiday message.