Meet the Team

Tavit Geudelekian, team direction
Eli Windover, editor in chief, copy
Patrick McCormack, sr. storyteller, photos & video
Madeline Hammer, digital marketing, a little of everything

With Extra input from

Duane Peterson III, Jake Elliott, Marlaina Hunter, Tom Berry, Adam Deen, Ian Lund, and many more.

SunCommon

How do you sum up over five years of work in one blurb or one long scroll of images? You don’t! But you give it the ol’ college try, anyway.

At SunCommon, I joined an incredible team of smart, caring, inspiring, and talented people and during my tenure we put together an immense amount of work of which I’m very proud. As the first and only designer on-staff, I inherited a solid brand foundation to build from and got to wrangle the brand into a consistent and cohesive major player in our home regions of Vermont and New York’s Hudson Valley while simultaneously corralling the entire organization into a new way of working.

Working with our own copy and photo/video assets, my role was to push the brand forward across every kind of touchpoint you can imagine: car wraps to digital sales tools, brochures to signage, film branding to full website (re)designs, and some fun weirdo projects in between. We conceived and launched a successful annual film festival. We partnered with the coolest local football club in America. And we made a not-insignificant dent in the fossil fuel usage of our little corner of the world.